Building a website for general custom home builder is an exciting endeavor due to the extraordinary amount of potential keywords that can be used. When properly optimized, the amount of potential business is almost unlimited. Those who make the effort to create keyword rich educational content will be rewarded.
Where to start
There are 3 primary considerations
1. Keywords
2. Capabilities
3. Geographic Area
A general contractors’ first needs are to determine the keywords that relate to their area of specialization and the kind of business that is profitable. For example, general contractors could specialize in remodeling high end condos, lofts and townhouses in an urban market. Another might focus on luxury homes in the suburbs or office renovations or retail store build outs.
Each specialization has their own unique keywords to target. Though a general contractors’ website can make a handyman look like a big developer, it’s critical to target markets based on capabilities. One of the great things about online marketing is that general contractors’ can reach markets and develop niche markets that never otherwise would have been possible.
After choosing keywords to target, the next step is run economic feasibility studies based on capabilities. The results of an economic analysis of a target market will help determine the geographic market area to focus. General contractors who specialize in remodeling $5 million dollar luxury homes will need a broader geographic target than general contractors who remodels $300,000 homes.
It does get a bit tricky at this point determining how to attack a market. The easiest way to get a perspective on how to move forward is to lay out the keywords and geographic town or state names on a spread sheet. This step will provide a vantage point to determine how much content the general contractors’ website will need. The more keywords and content built into the site, the broader the amount of potential customers will be reached. It’s worth the research and expense to build out an extensive site considering that 1 project produced from the website will cover the investment many times over.
Content Creation For A General Contractors Website
Before building out the general contractors’ website and considering the design, the next step is to create the content of the website. Start the content by laying out the targeted keywords and relevant long tail keywords first. It’s ideal to write 500 words or more per page using the targeted keyword 2-3 times per 100 words. A simple solution to creating quality content is to lay out the keywords on a page along with 8 relevant long tail keyword sub categories. Then write 60 words for each category totaling about 500 words. This simple strategy will enable writing that stays on task while creating relevance through the article.
It’s also advisable to choose photographs before writing that will help support the general contractors’ content. It can be a challenge and time consuming to find the right photos to use after writing, then it is to choose them first. This step will save you time and improve the quality and relevance of your content. Since you will want to tag your photographs with keywords, choosing photos relevant to your keywords will enhance your search engine optimization.
In Site Link Building For General Contractors
This is a step to consider before writing your content. You will want to create links from page to page based on relevance by creating text links. Think of this step like building a house with hallways that lead room to room. You wouldn’t want to end up having to go from your kitchen to den via the bathroom. Link building is the same thing. Build your site architecture first, then create content with links from page to page based on keyword relevance.