Each article that you write can serve more than one purpose–it can be a free reprint article that drives traffic to your website, but it can also be used in the creation of an acim searchable.
If you’re an article marketing veteran, then you probably already have enough content for an e-book. If you’re just starting out, then you can follow the steps below and use them as a guideline for creating articles that are suitable to put in an e-book.
When you’re creating an e-book, you need to have a topic that correlates to your website (just as your articles are always on the topic of your website), but you need to pin down a specific topic.
You get the idea–pick a theme that is broad enough that it’s worthy of being the topic of a book, but narrow enough that you can cover all your points without writing hundreds of pages (unless that’s the type of e-book you’d like to create!).
Sometimes it helps to think in terms of titles–come up with a working title for your book to help you decide what the topic will be.
Professional writers use outlines as a means of organizing their work. An outline is basically a road map you can follow as you’re assembling your book, and it can save you major time in the long run.
You probably already have articles you can include use in your book, but if you don’t that’s okay. Just write an article for any topic that you haven’t already covered in your article marketing and include it in your book.
(And of course you can get double duty out of that article by submitting it as a free reprint article too.)
You may have to tweak some of your articles and flesh them out for your e-book. You will also need to add some transitional sentences so that each chapter flows into the next one smoothly.
Now, talking about your business is not something you’d normally do in an article, but you are welcome to do so (and should!) in your own e-book.
I would advise you to make it subtle and remember that the point of the book is to convey educational information to your reader, rather than to make a sale (although sales are a natural by-product of the e-book).
In your introduction to your book, you will tell the reader what they can expect from the book and what is to be gained. I usually advise the reader to print the book out so that they can read it like a real book (it’s easier on the eyes and also makes it so the book is an easily accessible resource later on).
